I’m a Berlin‑based marketing strategist who learned by doing, long before “growth” was a job title. Fifteen years inside Berlin's startup scene — usually brought in when the growth is real but nothing around it is working yet. That's when the questions get honest. My job has always been to calm the chaos, build the systems, and turn messy progress into something that actually makes sense.
In 2017 I founded Candoro, my own marketing and data consultancy, to keep solving that same core problem — just with more experience under the hood. Over time, I’ve become more and more focused on how people move through a business online: where they hesitate, where they drop off, and where everything finally clicks.
At The Web Native, that means I’m the one asking the uncomfortable questions before we design anything — because the real gap is almost never where the client thinks it is. If you care about how your growth actually works, not just how it looks, let’s talk.
About us
There’s one place where
the magic happens.
And it’s already
open in your browser.
The year 2011. Berlin. A fast-growing startup called GetYourGuide. Dominic’s building the marketing engine from scratch. Peter’s the freelance designer making it look like an actual brand instead of a side project. They don’t know it yet, but they’re working on the same problem — clarity.
Over fifteen years, their paths keep crossing. Startups taking off. Others falling apart. Each one proving the same point: the website is where everything breaks or connects. They both keep noticing it — that split second when a visitor lands on a site and either gets it or doesn’t. They both keep fixing it. Somewhere along the way, they stop pretending it's just “design” or “marketing.” It’s systems and story. Product and perception.
The place where performance meets feeling. That’s how The Web Native started — not as an agency, but as a decision: stay small, go deep, and do the kind of work that actually moves something. Two people who still do the work themselves. Still sit on every call. Still argue about pixels and conversion rates at 11 p.m.
Together, they turned that pattern into a method: Website First. Not just “pretty designs.” Not just “marketing funnels.” A living system that creates value — and keeps evolving. That’s what they build. That’s what The Web Native is about.
Over fifteen years, their paths keep crossing. Startups taking off. Others falling apart. Each one proving the same point: the website is where everything breaks or connects. They both keep noticing it — that split second when a visitor lands on a site and either gets it or doesn’t. They both keep fixing it. Somewhere along the way, they stop pretending it's just “design” or “marketing.” It’s systems and story. Product and perception.
The place where performance meets feeling. That’s how The Web Native started — not as an agency, but as a decision: stay small, go deep, and do the kind of work that actually moves something. Two people who still do the work themselves. Still sit on every call. Still argue about pixels and conversion rates at 11 p.m.
Together, they turned that pattern into a method: Website First. Not just “pretty designs.” Not just “marketing funnels.” A living system that creates value — and keeps evolving. That’s what they build. That’s what The Web Native is about.
Dominic Thimm / Strategy & Marketing Systems
Growth breaks somewhere
you never actually look first.
you never actually look first.
Peter Krämer / Design & Brand
What if your site just felt right
from the moment someone landed on it?
from the moment someone landed on it?
I’ve been designing since I was a kid — long before it was ever a job. My first real work was in music: band merch, festival posters, things that had to feel right before they could look right. That’s still how I think about design today — it’s about whether people get it before they even read a word.
After going independent in 2011, I kept ending up in the same situations: a brand that hadn't figured out what it actually was yet. GetYourGuide was that — trying to build visual coherence around an early logo nobody loved and nobody would change, during hypergrowth, before there was a brand team to even hand the problem to. Most brands don't arrive knowing what they are. They find it through the work. And most users don't tell you where a site loses them — you read it in where they pause, where they hesitate, where they leave. That's what I'm actually designing for. Something that works as beautifully as it looks.
At The Web Native, that means I’m the one who worries about that first moment you land on a page and just get it — the moment before anything has been read. If you care about how your site feels under someone’s hands, not just in a screenshot, we’re probably on the same page.
After going independent in 2011, I kept ending up in the same situations: a brand that hadn't figured out what it actually was yet. GetYourGuide was that — trying to build visual coherence around an early logo nobody loved and nobody would change, during hypergrowth, before there was a brand team to even hand the problem to. Most brands don't arrive knowing what they are. They find it through the work. And most users don't tell you where a site loses them — you read it in where they pause, where they hesitate, where they leave. That's what I'm actually designing for. Something that works as beautifully as it looks.
At The Web Native, that means I’m the one who worries about that first moment you land on a page and just get it — the moment before anything has been read. If you care about how your site feels under someone’s hands, not just in a screenshot, we’re probably on the same page.
We’re not here to just
make another nice website.
We’re here to dig into it with you,
nerd over the details,
and build something that works
— not just behaves.
Our work starts where most agencies stop:
in the details, in the questions no one wants to ask, and in the belief that the right website doesn’t just look good — it earns its reason to exist.
Two of our latest projects say it better than we can:
A brand built from scratch that signed 50 clients in 10 days without a single paid ad. A website restructured for clarity that quadrupled conversions on the same budget. Different problems. Same method.
Every engagement begins with an honest audit of where your site stands today — no jargon, no template answers. Just a clear picture of what's working, what isn't, and what it would take to close the gap. Starting from € 10.000.
in the details, in the questions no one wants to ask, and in the belief that the right website doesn’t just look good — it earns its reason to exist.
Two of our latest projects say it better than we can:
A brand built from scratch that signed 50 clients in 10 days without a single paid ad. A website restructured for clarity that quadrupled conversions on the same budget. Different problems. Same method.
Every engagement begins with an honest audit of where your site stands today — no jargon, no template answers. Just a clear picture of what's working, what isn't, and what it would take to close the gap. Starting from € 10.000.