Most business start marketing the same way. They talk to an agency, a freelancer, or someone they know and ask questions like: Can we do Ads? Can we run Instagram campaigns? Can we do performance marketing?
The answer is almost always yes.
Not because it is the right move, but because it is technically possible. From there, things usually follow a familiar pattern. Campaigns are set up. Content is produced. Budget is spent.
Weeks or months later, you look at the results and realize something uncomfortable. Some things worked a little. Many things did not. And you still do not really know why. The core problem is not execution. The problem is that decisions were based on assumptions instead of proof. Agencies are built to execute. They are rarely built to tell you what not to do.
Enzyklopädie
We Test What Works
So You Do Not Waste
Time or Money
How most businesses approach marketing
“We tried a few things, but honestly we are not sure what really works.”
What changes when you work with us
“Now we know what to focus on and what we can safely ignore.”
After working with us, the situation looks very different. Instead of asking: Should we run Performance Campaigns on Google, Meta or Snapchat? Should we focus on content or paid traffic?
You know.
You know which messages resonate.
You know which channels bring the right people.
You know what to focus on and what to stop doing.
Marketing decisions are no longer based on opinions or trends. They are based on real results from your own business. This also changes how you work with agencies or internal teams.
You are no longer dependent on their ideas.
You can brief them clearly.
You can say exactly what should be done, how, and why.
That creates focus, confidence, and consistency.
You know.
You know which messages resonate.
You know which channels bring the right people.
You know what to focus on and what to stop doing.
Marketing decisions are no longer based on opinions or trends. They are based on real results from your own business. This also changes how you work with agencies or internal teams.
You are no longer dependent on their ideas.
You can brief them clearly.
You can say exactly what should be done, how, and why.
That creates focus, confidence, and consistency.
How experiments create that clarity
“Before we spend more money, we want to be sure this actually makes sense."
The bridge between guessing and knowing is experimentation. We do not start with big campaigns or long term commitments.
We start with small, structured experiments.Each experiment has one clear goal. One clear question it needs to answer. And clear rules for what success and failure look like.
For example:
- Which message actually gets people to respond?
- Which type of content attracts the right audience?
- Which channel creates real interest instead of empty clicks
We test different approaches using your tone of voice and your brand. We observe what works. We document what does not. The result is not just better performance in the moment. The result is clarity.
Once we know what works, you can use that knowledge anywhere. With your internal team. With an agency. Or on your own.
That is what our experiments are designed to deliver. Not more activity. But better decisions.