Enzyklopädie

Our method exists for one reason.
To remove uncertainty before you invest time, money, or effort into marketing

How we work, step by step

It is not complicated.
It is structured.
And it always follows the same logic.
1
Understand the situation
Before we do anything, we want to understand what is really going on.
We start by looking at your current situation. What you are already doing. What you have tried before. And what you are actually trying to achieve.We deliberately ignore tools, platforms, and tactics at this stage. The goal is not action. The goal is clarity.
2
Decide what is worth testing
We do not want to test everything. We want to test the right thing.
Together, we define one clear question. Something important enough to matter, but small enough to test.

This step prevents scattered effort.
It ensures focus. And it sets clear expectations for what the experiment should answer.
3
Run the experiment
Let us try this in a controlled way.
We design a simple experiment around the agreed question.
It has a clear setup, a defined timeframe, and clear signals to observe.

No long term commitments.
No endless adjustments.
Just a clean test designed to learn.
4
Review and learn
What did this actually tell us?
After the experiment, we look at the results together.
Not just what happened, but why it happened.

We separate useful signals from noise.
We document what worked.
And we are honest about what did not.
5
Hand over
Now you know what to do next
At the end, you have clear guidance.
What to continue.
What to improve.
And what to stop doing.

You can use this clarity internally.
Or take it to an agency.
Either way, you move forward with confidence instead of assumptions.