The Challenge

A simple Question

Candoro approached us with a simple ask: “Make it modern. Make it clear.” No elaborate brand guide, no 30-page creative brief—just a few conversations, a general direction, and full trust in our design instincts.

That’s often the dream for designers. But it also comes with a hidden challenge: reading between the lines to translate abstract preferences into concrete decisions. The client gave us full creative freedom—but with that came the responsibility to deliver something that not only looked good, but felt right.

Instead of overcomplicating the design, we focused on functional clarity: every section had to earn its place and support the user journey. Our goal was not just to design a “pretty” site, but a purposeful structure that aligned with Candoro’s offer and tone.

Our Approach

A Page like a Storyboard

We worked through the site like a storyboard:

• Intro section: Clean, bold statement of value—no distractions.
• Service overview: Sharp, scrollable, and spaced to breathe.
• Case studies: Visual trust-building blocks with dynamic layering.
• About section: Personal, yet refined. Not too much, not too little.
• Conversion touchpoints: Subtle but strategic—embedded at just the right moments.

Throughout, we used a grid-based layout, expressive typography, and thoughtful spacing to keep things feeling fresh but professional. Motion and micro-interactions were intentionally restrained—used only where they add clarity or delight.

Working with Taste (Not Templates)

With minimal feedback loops, the challenge was to intuitively understand the client’s taste. What wasn’t said often mattered as much as what was. Through Loom walkthroughs, strategic reference gathering, and a few key “gut checks” early in the Figma stage, we built a shared language for what “modern” and “simple” meant in this context.

This kind of project demanded not only design skills, but the ability to sense and translate an aesthetic preference that hadn’t yet been fully articulated.

The Outcome

Prioritizing clarity over complexity

The final Candoro website is clean, scalable, and high-converting by design—crafted section by section with usability and narrative flow in mind. It's the kind of site that doesn't scream for attention, but makes users stay longer, click deeper, and come back.

By prioritizing clarity over complexity and function over fluff, we created a platform Candoro can grow with—without ever needing to start from scratch.

Key Takeaways

Design is structure
Even simple websites need strong logic beneath the surface.

Creative freedom requires intuition
We learned to listen for what wasn’t said.

Modern ≠ maximal
A clean, conversion-ready site often outperforms the “loud” ones.